Print media is dying. Newspapers and magazines, long a mainstay of the entertainement and news industry, are failing, closing doors and dissapearing, while their internet based publications, blogs and social networking sites attract ever increasing numbers of patrons.
Everywhere except the Chareidi world! This segments of the public, to a great extent bereft of on-line access, welcomes entertaining and informative publications, which express its worldview and its lifestyle. WIth the exception of the recent closing of the Jewish Observer, an intensely ideological publication from an era that is now gone, it seems like frum journalism can do no wrong. New publications in English and in Yiddish appear at an inceasing rate and it seems like all of them succeed. In the New York area you can now obtain Bina, Yated Neman, Hamodia, with its weekly magazine, and a variety of local, neighborhood focused, ad-driven publications. As the chareidi reading public rapidly expands, it is increasingly supporting a new brand of Jewish journalism as well as a new format for identifying and expressing itself on social issues.
The standard was set by Mishpacha. Immensely successful, it has defined the standard to which the new entrants look. There must be a mixture of Torah reflections, nothing too technical and, if is entertaining, that much the better. It must be inspiring, upbeat, and positive and not question or criticize too much. At the same time, forays into hitherto closed topics are encouraged but carefully managed. There is an obligatory focus on an individual and a personal story, accompanied by a feature on some Jewish community and a report about some exotic destination or locale, with a Jewish angle. This has proven to be a highly successful formula. Without an exacting Vaad, Mishpacha can push the envelope, remain non-ideological and attract readers from various sectors.
Two recent new publication hit the stores in the past several weeks, Zman: In Depth Coverage, Stimulating Stories for the Jewish Family, and Sha'ah Tovah: Timely Reading for the JJewish World. The latter is clearly designed after Mishapacha. It comes in three sections: the main journal, the women's section and a young reader's magazine, as well as topical sections. I hope to review Bsha'ah Tovah after Pesach. Now a few words about Zman.
Zman appears to have made a considered decision to look differently than Mishpacha. It is a thicker, smaller magazine, which provides more articles in each issue and it is a single magazine for the entire public. It is edited by Yaakov Astor, a noted writer and author and incorporates columns and features. It seems to focus on the English speaking, Litvishe crowd, with a Perspective column by R. Pesach Krohn, Rabbi Berel Wein and Q&A from R. Avigdor Miller.
All beginnings are difficult! Zman attemtps to cover a variety of topics, but the basis on which it selects topics is not self-evident. It presents a feature entitled, "Who murdered the Jewish millionaire Edmond Safra", a topic recently covered by Mishpacha but reaches an opposite and, I would say, surprising and a maverick conclusion. There is a feature on the Prisoners in Japan, written by a correspondent who actually went there. It is in my eyes the strongest feature in the issue.There is a story with a curious title. "When Nazis become the victims", something about the need to curb the lavish lifestyle of the President of the United States and a short report on Gerald Rattner, the man who lost his fortune by publicly saying that the jewelry that he sold was "garbage". I expect that the future issues will tighten the focus and select more inter-compatible topics that, in one way or another, would present a theme and provide a familiar experience to a steady reader. It is important for a journal to be a brand and the first few issues will establish to what extent Zman will be perceived as a brand, as Mariott is established as a brand, so that a traveler knows that wherever in the world he goes, the Mariott will give him the same experience every time.
Zman needs more editing and fact checking. On p. 48, for example, it says that Sealand was established during WWII to shoot down Nazi airplanes and missiles. Germans did not have missiles, certainly not until the end of the war and not the kind that could be shot down; neither did the British possess anti-missile defences since missiles did not yet exist. The Adar issue is sloppy, with typographical errors. More important is the English. The writers for Zman mix styles and metaphors and do not always assure grammatical and syntactic correctness.
Here are two sentences- judge for yourself.
They ignored British law, which caused grave concern for the government authorities, whose patience finally burst when one of them was murdered during a confrontation(p. 49).
This time he happended to come to him literally on the day that Bear-Stearns went under and the fellow lost a fortune( p.9).
This is in a stage before "Elements of Style". English teachers, anyone?
Zman should retain someone with an extensive liberal arts education to fact check the articles. On p. 112, the author suggests that we "be sure to render under Obama the things that are Obama's". The author may not have been aware of the actual wording, source and provenance of the expression, or he would have elected not to use it. Here is the quote from the original source: “Render unto Caesar the things that are Caesars and to God the things that are God’s.” (Matthew 22:21, Mark 12:17, and Luke 20:25). It is appropriate to say, "one nation under G-d", but not "render under Obama..".
The Ask The Doctor column is curious as well. It's purpose is stated to be: "to share concepts and ideas to maintain Jewish soul and body balance through the "intermediate" way...It is hoped that column will serve as a useful source of health-related information in the context of a strong emphasis on the inner soul of a Jew". This is followed by a very allopathic and quite standard discussion of Depression. This column bears watching. It will be interesting to see if it will evolve into a standard medical advice column or become a portal for New Age philosophies.
All in all, Zman can prove to be a valuable addition to the Chareidi public's reading choices. The first few issues will establish the professionalism and positioning of this promising new venture.
Add: The second issue has largely corrected the problems. B"Hatzlacha!